Student Registration Postcard

2004
I created the tag line and design for this registration postcard that was mailed to 26,000 students in the Fall of 2004. The idea behind the design was that postal mail needs to be eye-catching or it gets thrown away. With such a simple message (be early, be first) and simple visual (first in line = happy), the student is more likely to stop and read the postcard. The two color ink printing created a less expensive postcard while still catching the eye.